Packard Center Welcome Jayme Frieder to the Board of Governors

The Packard Center is pleased to announce the appointment of Jayme Frieder to its Board of Governors. Frieder is a senior sales executive at Salesforce, responsible for managing relationships with some of the company’s biggest customers.  With a three-decade career that spans advertising and software sales, Frieder has applied her core values of trust and compassion to build deep partnerships with marketing teams and help them transform how they engage and serve their customers.

Her connection to ALS is highly personal; she lost her mother to the disease in 2022.  Today, she is focused on helping drive awareness and supporting the research needed to find a cure and spare patients and families the same anguish. “I am grateful for the opportunity to join the distinguished Board of Governors and help The Robert Packard Center for ALS Research deliver on its mission,” noted Frieder.

“We are thrilled to welcome Jayme to the Packard Board of Governors. Her passion and dedication to ending ALS will be a tremendous asset to our team,” stated Tara Lincoln, Director of Operations and Administration at the Packard Center.

Frieder earned a B.A. in Hospitality Management and Marketing from the University of Alabama.  She resides in San Francisco, California with her husband, Scot Hoffman, and dog, Enzo.